Privacy Policy — Shop The Look
Last updated: June 21, 2026
Merchentia (“we”, “us”) operates the Merchentia: Shop The Look Shopify app (the “App”). This policy explains what data the App accesses, stores, and shares.
Summary
The App does not collect, store, or process any personal data about your customers (shoppers). To build its “complete the look” recommendations, the App analyses your own product catalogue and product images — never shopper data. Add-to-cart happens in the shopper’s browser through Shopify’s own cart.
What the App stores
- Shop session credentials — an access token and basic shop identifiers (your
*.myshopify.comdomain), used to authenticate the App and operate the embedded admin. - A copy of your product catalogue — for the products in your store, the App mirrors product titles, handles, types, vendors, tags, prices, status, stock availability, image URLs, and collection membership. The App requests only the
read_productspermission; it has no access to your customers or orders. - Recommendation data derived from your product images — the items detected in each product image, numeric “embeddings” (mathematical representations used to find visually similar products), and the resulting look recommendations. These are cached so the storefront widget loads quickly. We store the Shopify URL of your images and these analysis results — we do not keep copies of your image files.
- We store no customer names, emails, addresses, payment details, browsing data, or order information.
AI sub-processors
Building looks requires analysing your product images. To do this, the App sends your product images and product text (e.g. titles and types) to the following providers, which act as our sub-processors:
- Anthropic — to detect the fashion items shown in your product images.
- Voyage AI (an Anthropic company) — to generate the image and text embeddings used to match items to your catalogue.
These providers process the images and text solely to return analysis results to the App and do not use your data to train their models. Only your own product images and text are ever sent — never any shopper data. This analysis runs in the background at the time you sync or generate looks, never during a shopper’s visit.
What the App does not do
- It does not read or store your customers’ personal information.
- It does not process payments. Subscription billing is handled entirely by Shopify Billing; we never see card or payment details.
- The storefront widget does not send shopper data to us or to any AI provider — it only fetches the pre-computed look recommendations for the product being viewed and adds items to cart via Shopify’s storefront cart.
Data sharing
We do not sell or rent your data. We share data only with the service providers needed to run the App: Shopify (hosting your store, installation, authentication, billing), our hosting provider (which stores the catalogue copy and recommendation data), and the AI sub-processors named above (Anthropic and Voyage AI, for image analysis).
GDPR / data requests
Although the App stores no shopper personal data, it implements Shopify’s mandatory compliance webhooks:
customers/data_requestandcustomers/redact— acknowledged (no customer data is held to return or delete).shop/redact— deletes all of your shop’s stored data (the catalogue copy, embeddings, detected items, look recommendations, and session record), sent ~48 hours after uninstall.
Uninstalling the App removes its stored data for your shop.
Data retention & security
Your catalogue copy and recommendation data are retained only while the App is installed, and are deleted on uninstall (and on shop/redact). Data is stored on our hosting provider using industry-standard security.
Contact
Questions about this policy or your data: ask@merchentia.com.